[k]eine kampagne — one that starts with your story
With us, the campaign for your film does not start once the film is finished. It is developed while you develop, from script approval on, and produced alongside your principal photography. No extra shooting day, no separate production afterwards, no compromises: the resources are built once and used twice, working self-contained next to your crew on the same days. No agency works like this. That is why we are called what we are.
This is about your stories, not about brands or products. Together with you we develop the ideas and create a social media campaign for your films and series, from the very first idea to the moment the audience is watching.
looking for advertising for your brand? this waythe problem
More films and series are released than ever, and the audience is spread across more channels than ever. Even good material struggles to be found today. That is not down to the stories. The ways to reach an audience have changed, faster than classic advertising tools can keep up. On top of that comes a timing problem: when marketing only starts once the film is finished, the most valuable moment is already gone. The set is where the images, the closeness and the stories that carry a campaign come into being. Miss them there, and you will have to rebuild them later at great expense.
how we think
A campaign is not a list of deliverables. Before we talk about formats, we work out which need each piece of content serves for the audience: community, relief, escaping into another world, having something to tell. The need first, then the format.
And we plan for two audiences separately. One already knows and loves your story; they respond to community and event. The other does not know it yet; they do not go looking on their own, they expect impulses. A concept that treats both the same loses both.
That is why we do pull, not push. We do not interrupt your audience, we give it a reason to come back on its own: votes, glimpses from the first table read on, moments people want to share. Good film marketing is entertainment in its own right, coherent with your story. And it is made specifically for each platform. A cinema trailer cropped to vertical is not TikTok content, it is just narrower.
what we do for your films and series
We start talking while the material is still taking shape. We think about digital marketing and distribution during development, instead of leaving them for the end. That way we create a digital marketing production that runs alongside the entire production process and builds a social media world around your story. The campaign starts right here!
We produce content, assets and BTS and create a brand around your story, for every platform and for your target audience. Material that works on Instagram, TikTok and YouTube because it was made for them, not just shot on the side at set.
Producing is one half, putting it out there is the other. We bring the content to where your audience is, build reach and a community around your story.
People are exposed to a thousand advertising impressions every day and tune them out without noticing. That is why we rethink classic advertising. Actions that move into real life and can go viral, always cut to the material. What lands does not feel like advertising, but it is exactly the right thing for your film or series.
The whole production runs in one place. We run the full campaign, or you take over yourselves. But one thing is certain: it will land exactly where you want it.
A campaign does not end on release day. On request we take over the ongoing care of your channels: content calendar, posting, community management. We answer where your audience talks, read the numbers and adjust course.
What comes out of it: assets and cutdowns, BTS series and documentary formats, photo series, interviews, newsletters, a podcast, cinema events with BTS material, micro-influencing. Which of these your story needs is something we decide together in the concept.
how we measure success
Every campaign gets clear metrics from day one. Together we define what success means for your story, and after the campaign we deliver a structured report: reach (impressions, accounts reached, follower growth), engagement (saves, shares, comments, watch time) and conversion (link clicks, trailer views, ticket purchases, streaming starts). The same numbers you see below for Servus München.
from story to your audience
We develop while you develop. We get to know you and your vision and shape the campaign around the audience it should reach.
That becomes a coherent campaign concept: which channels, which tone, which moment. Cross-media, from Instagram to TikTok to YouTube, timed so your film lands in your audience's timeline exactly when it needs to.
A small team produces your content simultaneously with the shoot and far beyond, under the expert eye of social media professionals. Everything connects for you, and always together with you.
Everything goes live, at the right moment and on the right channels. Planned, not arbitrary.
We watch what lands and adjust. Until it is no longer us talking about the film, but the audience.
how we work, and what it costs
You will not find a price list here, and that is deliberate. No two stories are alike, no two audiences are, so no two prices are either.
It always starts with a conversation, free and without obligation: Where do you stand, what do you hope for, and how would you know at the end that the campaign was worth it? Only once we have answered that together do we make an offer.
The offer always consists of three clearly separated options, from the focused campaign to the full programme. Each option comes with a binding fixed price and a binding delivery date. No hourly rates, no cost estimates, no surcharges. You know beforehand what it costs, and we stand by it.
We do not sell you our time. We sell what the campaign moves for your film.
why us
We speak both languages:
the one on set
and the one on the platform.
We make films ourselves. We know how a story comes together, what a shooting day costs and how much work goes into every minute on screen. At the same time we know how to reach audiences today, which channels they are on and what they want to see there. That is why we do not arrive from outside with ready-made answers, we add to your team: we look at your material and develop a creative concept that fits exactly that. Storytelling for your story, no off-the-shelf advertising.
from the field
![The branded Vespa of [k]eine produktion in front of the Servus München mural at the Bavaria Studios](/_astro/hero-vespa-wand.3lwmy1cu_1JkHhO.webp)
The biggest Filmfest party at Filmfest München, in the backlot street of the Bavaria Studios. As official partner we developed the social media and blue carpet concept as an agency and delivered the campaign on site as a production company, for the Bavaria Studios and the Blauer Panther TV & Streaming Award.
what our partners say
“What Jakob, Lino and Johannes delivered at the Bavaria Filmfest party on the blue carpet was simply next level. They completely exceeded my expectations! Working together was highly professional, extremely constructive and genuinely enjoyable – an absolute highlight of the year.”
“With [k]eine produktion my first big fear was that we would end up with [k]ein live stream at all on the carpet for the biggest party of Filmfest München … The exact opposite was the case: we not only had a sensationally well and professionally organised live stream on Insta, afterwards the industry showered us with positive feedback and terrific Instagram KPIs. What more could we ask for? [K]eine Angst about Jakob, Johannes & Lino. They deliver. 100%.”
the campaign in numbers
One week of campaign, one night of party. This is what the Instagram insights of the accounts involved showed afterwards, all grown organically, without paid ads on our account.
More than four out of five views came from people who do not even follow the account yet. The algorithm distributes the content on its own because it works. The industry calls this organic reach.
non-followers followersOur own account, right before and during the campaign week. Same page, same handful of people, just a concept that carries.
Weeks of run-up, then the campaign ignites: during the week of the party, daily views averaged four times the weeks before, peaking at 27,145 on the strongest day.
Source: Instagram insights of the accounts involved, June/July 2026. Views = plays across posts, reels and stories; windows per account: @bavariafiction, @bavariastudios and @keineproduktion 30 days each, Blauer Panther June 26 to July 3. We do not round up, we only count what the platform shows.
the terms behind it
Reach, impressions, engagement: these are the metrics the industry works with, and the ones we measure every campaign against. Tap to see what they mean and where you can see them in action.
How often content was displayed, counting multiple times per person. Instagram calls this views today. The base currency of visibility.
our campaign servicesHow many individual accounts the content reached, each person counted once. Instagram calls it accounts reached.
the servus münchen projectReach without paid ads. The strongest proof that a concept works on its own instead of buying visibility.
how we workReach that others give you: guests, talents and press share the campaign voluntarily. Considered the most credible form of advertising because nobody paid for it.
the evening on the blogLikes, comments, saves, shares and watch time. Shows whether content moves people or just scrolls past. As a ratio: interactions divided by reach.
the evening on the blogThe desired action at the end of the funnel: link click, trailer view, ticket purchase, streaming start. Reach is the road, conversion is the destination.
let's talkThat is the toolbox. Which of these metrics matter for your story and which ideas get us there is something we develop together with you.
The earlier we join, the more the campaign can take from your production. The first conversation costs nothing and commits you to nothing.
Campaigns for your brand, your films and series. Our marketing is made where the images are made. Whether a concrete project or a loose idea: get in touch.
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